Kids 5–12 · Free at the market

Every kid gets $2 to shop the market.

The Power of Produce (POP) Club gives Cape Cod kids their own tokens to pick fresh fruit and veg straight from local farmers — building healthy habits, real food curiosity, and lifelong market shoppers.

How it works

A simple loop kids love.

1. Register once

Parents sign up the family in 60 seconds. Add each child’s name and age — done.

2. Scan at the market

Each market has its own QR code at the welcome table. Scan, sign in, and your kids’ tokens are issued for the day.

3. Kids shop fresh

$2 in market tokens per kid, redeemed direct with farmers for fruit, vegetables, and herbs. Real choices, real produce.

Our mission

Three goals, one vibrant market.

Empower kids to make healthy food choices and try new produce.
Strengthen Cape Cod farmers by cultivating the next generation of market shoppers.
Make markets a place to learn, not just shop — through games, demos, and tastings.

Why it works

The numbers from POP markets across the country.

72%

of kids tried a new fruit or vegetable

70%

of parents said their kids requested produce they tried at POP

88%

of POP participants tried new foods and liked them

35%

average vendor sales lift on POP days

Source: Farmers Market Coalition — data from Oregon City and Charlottesville POP programs.